At the Baby Show NYC in October we were so excited to run into the wonderful reps from MAM Baby Products and get a sneak peak into their 2009 and 2010 product line. Most of the items are not yet available in the States, but I’m going to let you in on a dirty little secret that most people don’t realize: us Americans are always behind the curve on getting all the super cool items available to us and our babes.
You know all those baby products you dream about that would make your life easier and make your baby deliriously happy? You should know that Europe has all those items and more and they showcase them in little pharmacies on just about every other block. I don’t know if any of you have ever spent exorbitant amounts of time in European pharmacies, but let me give you the run down. These little shops are meccas to cutting edge design and innovation, loaded with cool little objects that you need instructions to identify but nonetheless are just begging for you to buy them.
The difference between these pharmacies and ours is the difference between a Clinque counter and the Bonnie Bell rack at the drug store. You could easily spend the better part of an afternoon browsing through their awesome collection of baby products, but it’s always a bit sad when you realize that buying everything you want would fill up an entire suitcase. MAM Baby Products is working hard on leveling the playing field and bringing some of their European classics to the American front in 2010, and for that I couldn’t be happier.
MAM, the company that brought you one of the most recognizable pacifiers in America, is now branching out into new market sectors and offering some of the coolest items I have ever seen… or at least they will, in a few months. In the interest of not getting you excited about items that are still unavailable to you, this review is going to focus more on the items MAM is currently releasing in a market near you with a promise to update you further as soon as the new lines are released.
MAM Training Brushes
Our absolute favorite MAM offering is their new toothbrushes and training brushes that help parents brush their children’s teeth easier and then gradually allow for kids to learn to fully brush their own teeth. These toothbrushes come in vibrant and eye catching designs that are sure to captivate the little ones, evidenced by the fact that baby refused to leave the MAM booth without one in her eager little hands. For days she carried that wrapped toothbrush around the apartment in Brooklyn and then held it on the plane on the way home. When I finally opened it up and let her try it, I got that deliriously happy look that I had been waiting for.
The MAM Training Brush that we tried has a couple of really cool features that are the prime example of why we Americans need a bit more European design in our every day life. The first is the extra long handle that allows baby and parent to brush together. Allowing you to assist baby easily and covertly while baby holds the brush as well makes for much easier, more thorough cleanings and makes you more apt to brush your little one’s teeth as often as you should. The opposite side of the bristles holds a massaging gum teether that helps stimulate those little teeth to pop through and helps ease discomfort while they do. That little massager is also a dual purpose tongue scrubber to help your child get the most thorough cleaning possible.
Another feature that was helpfully pointed out by the MAM reps is that the little colored stripe of bristles across the brush are there to help you judge how much toothpaste or gum cleanser to apply during the cleanings. It may not be rocket science, but it’s this kind of European design and attention to detail that really sets MAM products apart.
MAM Baby Bottles
Another MAM item we really love is the new MAM Baby Bottle. These are available in numerous sizes and nipple flow options, including the coolest nipple ever, the X nipple for use with pureed foods. They even make a larger 11oz size bottle for those toddlers who can down two bottles of milk in one sitting, saving you from having to do a mid-feed refill or second bottle altogether.
The MAM Baby Bottle line comes with their own patented Silk Teat™ that has some really cool features like a silicone softness that is as close to the feel of a nipple as possible to help transition baby from breast to bottle. Their bottles have a cool contoured silhouette that allows baby to self feed and then graduate to the one-hand hold as they grow. As an added bonus, these Silk Teat™ nipples also fit other wide-neck baby bottles so you can have nipple consistency no matter which bottle is ready for feeding. As you would expect, none of the MAM Baby Bottles are made with BPA.
MAM Pacifiers
I’m sure all of you have seen the iconic MAM pacifier around, especially if you’ve hung out with our family at any point in the last 2+ years, and I’m guessing you know at least one plug baby who can’t do without their MAM. I was so excited to see their new lines of pacifiers at the show that are now available and some that are coming soon, with a whole list of really cool new designs and features. My favorite is their new Air line that allows as much of baby's skin as possible to be exposed. Since baby has recently has been prone to rashes around her plug, I was really excited to see there were options that offered less contact with her mouth in hopes the rash would clear up.
I was absolutely shocked when I visited the MAMbaby website and saw all the information they had on their pacifier line; I had no idea that so much research went into the designing of pacifiers. MAM has worked with developmental psychologists and medical experts and their collaborative efforts has been the design of an anatomically correct pacifier. This cutting edge design allows for healthy jaw and teeth development for maximum comfort from birth to toddler. With their patented ultra soft symmetrical nipples and anti-slip surfaces, the pacifier stays in baby’s mouth easily. MAM’s natural latex pacifiers are from the ThaiMed facility and made from their own sustainable rubber tree crop in Thailand.
Want to know more about MAM’s line of Baby Products or get a sneak peak into the 2010 product line offerings? Visit www.mambaby.com and navigate through their collection of pacifiers, bottles, brushes and more.
While you’re there you should check out the MAM Life Cycle section of their site for great tips from preganancy and beyond!
A big thank you to MAM for showcasing their new line and sending us home with a few treats to try out. As always, no form of monetary compensation was received in exchange for this review.
